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Beancurd Prawn Roll


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Chicken Ngoh Hiang Roll


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Chilli Sauce


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Our Food



We invest and engage in research to further improve convenience in preparation methods. With customer’s satisfaction in mind, we continue to serve and retain the quality of our products. Holding on to Cita Rasa’s motto: At any occasion, our food would be your solution.

We are committed to retain our authenticity and serve the best of Cita Rasa to your plates.






ABOUT US




In 1928, our founder Mr Tan Gim Teh arrived in Singapore with his family recipe of traditional snacks. These homemade snacks brought comfort and joy among the early ‘kumpong’ communities.

We continue to retain the original taste and texture of our famed Crispy Prawn Crackers throughout the years. 2 Generations later, our founder’s grandson Mr William Tan continued to serve the notable Peranakan and Malay communities with our iconic Prawn Crackers and assorted snacks along Onan Road and Simpang Bedok. Close to a century from our humble beginnings, we have attained Halal Certification for all of our products.



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Our Mission & Vision



To provide the best quality in food and customer relationship. To incorporate technology to bring out the best taste and standards. To inspire stakeholders with excellent results and a harmonious work culture.

Our Vision: " To Provide a Unique Taste of Tradition that touches souls and build relationships across the world."